Facebook Character Counter

Count characters for your Facebook posts in real-time. Optimize post length for maximum engagement and ad performance.

0 / 63,206

63,206 characters remaining

Words

Facebook Character Limits

Content Type	Limit
Post Personal and page posts	63,206
Comment Comments on posts	8,000
Ad Primary Text Main ad copy (recommended)	125
Ad Headline Ad headline (recommended)	40
Ad Description Link description (recommended)	30
Page About Page description	255
Page Name Business page name	75
Event Name Event title	64
Event Description Event details	5,000
Messenger Message Direct messages	20,000

Tips for Facebook

1Posts between 40-80 characters get the highest engagement on Facebook.
2Facebook truncates posts at around 477 characters on desktop, 125 on mobile.
3Use the first 1-2 sentences to hook readers before the "See more" link.
4Questions and polls drive significantly more engagement than statements.
5Images and videos greatly increase reach - pure text posts get less visibility.
6For ads, stay within recommended limits for best display across placements.
7Emojis can increase engagement by up to 57% when used appropriately.
8Post during lunch hours (11am-1pm) and evenings (7-9pm) for best reach.

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Want to Learn More?

Read our complete guide to Facebook character limits, best practices, and tips for maximizing your content's impact.

Facebook Post Character Limit 2026: Complete Guide

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Facebook's Wild Character Limit

63,206 characters. That's not a typo. Facebook lets you write a small novel in a single post. Will anyone read it? Almost certainly not. The irony is that shorter posts (like 40-80 characters) get way more engagement. People scroll fast.

The truncation happens around 477 characters on desktop, even less on mobile. So your first couple sentences need to hook people before they decide whether to tap "See more." Most won't.

For Facebook Ads (Where It Actually Matters)

The ad character limits are tighter, and these actually affect how your ads display:

Primary Text: 125 characters or it gets cut off in some placements
Headline: 40 characters. Go longer and you'll see "..."
Description: 30 characters for that little text under the headline
Honestly? Test both short and long copy. Different audiences respond differently.