Instagram Character Counter

Count characters for your Instagram captions in real-time. Check against the 2,200 character limit and optimize your content for the feed.

0 / 2,200

2,200 characters remaining

Words

Instagram Character Limits

Content Type	Limit
Post Caption Feed posts and carousels	2,200
Reels Caption Short-form video captions	2,200
Bio Profile biography	150
Username Your @handle	30
Name Display name on profile	30
Comment Comments on posts	2,200
Hashtags per Post Maximum hashtags allowed	30
Story Text Text on Stories	2,200

Tips for Instagram

1Only the first 125 characters show in the feed before "more" - make them count.
2Use hashtags strategically - 3-5 relevant hashtags often work better than 30 random ones.
3Put hashtags at the end of your caption or in the first comment to keep it clean.
4Line breaks make captions more readable - use them generously.
5Emojis can replace words and save characters while adding personality.
6A strong call-to-action in the first 125 characters boosts engagement.
7Carousel posts can have the same caption across all slides.

Related Tools

Twitter Character Counter

TikTok Character Counter

Full Word Counter

Want to Learn More?

Read our complete guide to Instagram character limits, best practices, and tips for maximizing your content's impact.

Instagram Caption Character Limit 2026: Complete Guide

Need More Features?

Try our full Word Counter with support for all social media platforms, readability analysis, keyword extraction, and more.

Open Word Counter

Instagram's Character Limits Explained

2,200 characters for captions sounds like a lot. It is. But here's what actually matters: only about 125 characters show in the feed before "more." So those first two sentences? They're doing all the heavy lifting.

Funny thing is, shorter captions often outperform longer ones. Something around 140-150 characters tends to get the best engagement. But if you're doing educational content or personal stories, longer works too - just make sure you're not rambling. Nobody reads past paragraph three unless it's genuinely good.

What I've Learned Works

Hook goes first. Always. Don't bury the interesting stuff.
Line breaks everywhere. Instagram captions without breaks look like walls of text.
Ask questions. "What do you think?" at the end gets comments.
Hashtags at the end or in first comment. Both work for reach. I prefer first comment - cleaner.
Match length to content. Product post? Keep it short. Personal story? Go longer.